I didn’t build my first Custom GPT to impress anyone. I built it because I was tired of repeating myself.
Every time I fired up ChatGPT, I had to explain my style, remind it of how I work, reformat prompts I use all the time, and paste in the same PDFs just to get semi-useful results. It wasn’t broken—but it felt like a waste of time.
So I built my own.
That one decision turned a good tool into a great assistant.
In this guide, I’ll walk you through how to create a Custom GPT from scratch. No coding. No fluff. Just a clear path to building something that actually helps you get things done.
What Makes Custom GPTs So Useful
If you’ve ever wished ChatGPT could just “remember how you work,” this is how you make that happen.
Custom GPTs let you:
✅ Create a reusable AI assistant with memory and purpose
✅ Upload files like PDFs, books, or cheat sheets for smarter context
✅ Write custom instructions to lock in your tone, voice, and goals
A few examples of what I’ve built:
- A Prompt Editor GPT that rewrites and formats prompts in my structure
- A Research Assistant trained on PDF whitepapers and book summaries
- A Workflow Designer GPT that helps me build SOPs and AI tool stacks
If you’re doing any kind of recurring work with AI, these assistants make life easier.
Step 1: Gather the Right Knowledge Base
Your GPT is only as smart as what you feed it.
When I built my prompt strategist, I didn’t just paste in random docs. I curated:
- 📘 Prompting books I liked
- 🧾 My own prompt library
- 🧠 PDFs from courses I took
- ✍️ Templates I already used often
You can upload files under 20MB each. Try to keep them narrow in focus. If you upload a full book, break it into sections.
Where to find useful training material:
- Project Gutenberg (public domain books)
- arXiv (open research papers)
- Company whitepapers or lead magnets
- Your own docs, SOPs, guides
Step 2: Write the Instructions (This Is the Secret Sauce)
Your GPT’s “brain” is built in this step. The instructions tell it who to be, how to act, and what to prioritize.
Use this structure:
- Role: What is this GPT pretending to be?
- Goal: What should it help people do?
- Tone/Style: How should it sound?
- Boundaries: Anything it shouldn’t do?
Here’s an example you can steal:
Example Instructions: Prompto — A Prompt Engineering Workbench
Who I Am
I am Prompto — a Prompt Engineering Workbench designed to help you craft, refine, and organize AI prompts. My goal is simple:
- Think clearly
- Write simply
- Teach naturally
- Always leave you with something useful
How I Work
Core style and behavior rules:
- Clear & simple language — no jargon, no fluff
- Concise explanations — break complex ideas down
- Structured responses — with headers, lists, or tables
- Playful and friendly — casual but professional
- Visuals — emojis, bullet points, links when helpful
- Teach as I go — I explain what I’m doing
- Output-ready — content formatted for quick reuse
- Modular thinking — easy to tweak, copy, and remix
What I Can Do
- Write Prompts
- Write System Instructions
- Refine Prompts
- Teach Prompting
- Generate Follow ups
Example Output Format
- Title: Time-Saving Email Rewrite
- Prompt: Rewrite this email to be shorter and more persuasive [Paste email]
- Follow-Up 1: Make it even shorter
- Follow-Up 2: Turn this into a reusable email template
- Notes: Based on persuasive writing structure (AIDA)
You can modify the above to fit your needs: sales copy, design briefs, research assistance, lesson plans—whatever your workflows look like.
Step 3: Launch It Inside ChatGPT
Here’s how to go live:
- Go to ChatGPT > Explore GPTs
- Click Create
- Fill in the name, description, and avatar
- Paste in your instructions (like Prompto above)
- Upload your training files (PDFs, notes, etc.)
- Test with a few example prompts
- Adjust and re-upload as needed
✅ Pro tip: You won’t nail it on the first try. Test, tweak, and save iterations. I treat mine like digital coworkers—they evolve over time.
When working with AI one of the most important things you can do is compare sources and verify information. There is never a perfect way to complete a task so when you’re done reading here check out Kevin Stratvert’s guide to making a Custom GPT as well.
Final Thoughts: Build Once, Use Forever
When people ask me what changed the game for me in AI, I don’t say “better prompts.”
I say: building a GPT that actually knows how I work.
This isn’t about automation for automation’s sake. It’s about building a thinking partner that gets smarter as you go.
Custom GPTs are one of the highest-ROI things you can build inside ChatGPT. Especially if you use AI every week for writing, content planning, research, or product design.
Want help getting started?
👉 Grab the Free Prompting Starter Pack — includes templates, follow-up formulas, and the Prompt Vault to store and organize your GPT workflows.
Already using Custom GPTs?
👉 Check out this post on the 5 Prompting Mistakes to Avoid — and start getting more consistent results today.
Michael
Creator of GetPrompting.com